i'm a creative with a passion for ideas and communicating through simple, effective design. as my teacher once said:

"when you have stripped your design work down and removed as many elements as possible, what you are left with is good design"

this has been my mantra for over 10 years, along with the belief that to survive one only needs 5 classic typefaces. you can choose your own but mine would be 'helvetica neue, futura, adobe garamond pro, avant garde and clarendon.

i love typography and branding, i feel at home when i'm buried in thought & creation of a new symbol or logo which conveys everything the client wants. i already mentioned i'm passionate about ideas too, nothing excites me more than the challenge of a new creative brief!

i am currently freelancing while studying for a masters degree in creative advertising.